On occasion of their 25th anniversary, the Chamber of Commerce in Miami promoted the “Valorisation and promotion of authentic Italian agri-food products” initiative to a select public of institutions and local media partners as well as a medium-high consumer target, with the objective of raising the guests’ awareness of the value of PDO and PGI certification. The positive response of the local press (Miami Herald, Channel 10 TV, Miami Today, etc.) guaranteed widescale visibility of “The Extraordinary Italian Taste” brand.