The logo consists of a female figure inspired by the vascular iconographic tradition once existing in Daunia and rendered “in negative”; she is a dancer holding an olive branch aloft in her left hand. The title “La Bella della Daunia” appears around the figure in “graceful” classical (upper case) lettering . In the gold-coloured external ring the words “Oliva da mensa DOP” appear above, with the words“Varietà Bella di Cerignola” in the lower part.
In the reproductions the figure is black with white lines against a white background. It is placed within a double circumference edged in gold. The first circumference has a white-coloured background, the second a gold-coloured background. Both sets of writing are in black. The graphic symbol is reproduced on a stamp.